Amy was in charge of reading through the collected customer feedback in the company's website feedback center and conveying the pertinent information she discovered to the rest of the marketing team. What components of marketing information was she using in this example?

Question

Nora Duran

Business

30 April, 17:51

Amy was in charge of reading through the collected customer feedback in the company's website feedback center and conveying the pertinent information she discovered to the rest of the marketing team. What components of marketing information was she using in this example?

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Brett Casey · Answer 1

Answer: the correct answer is marketing research and information systems.

Explanation: Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and explain marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of the market in general.

An information system is the information and communication technology (ICT) that a company or organization can use, and also the way in which people interact with this technology in support of business processes. Some authors make a clear distinction between information systems, computer systems, and business processes.