Big Donuts has already reviewed its objectives and capabilities, established the screening criteria for reviewing potential foreign markets, and examined a series of environmental factors for the markets in which it plans to operate. What should Big Donuts do next as it proceeds with the international planning process?

Question

Jj

Business

10 May, 01:15

Big Donuts has already reviewed its objectives and capabilities, established the screening criteria for reviewing potential foreign markets, and examined a series of environmental factors for the markets in which it plans to operate. What should Big Donuts do next as it proceeds with the international planning process?

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Answers (1)

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Alexa Hobbs · Answer 1

Evaluate the marketing mix to target markets

Explanation:

There are four phases in the process of an international marketing planning process and these phases are: First, Preliminary Analysis and Screening Phase. In this phase, the nature of the market entry cost, the constraints in the countries are checked such as political, economic, environmental, and legal forces. After this stage, the Second stage is called the "Adapting the Marketing Mix to Target Market Stage". This is the stage where a match of the marketing mix requirement is done. Big Donuts just completed the first phase and is now in the second phase which is to "Evaluate the marketing mix to target markets".