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29 September, 02:32

The Organisation for Economic Co-operation and Development's requirement that personal data collected should be accurate, complete, current, and relevant to the purpose for which it is used is based on which principle?

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  1. 29 September, 02:42
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    Data Quality Principle

    Explanation:

    Collected data is said to be relevant if it is a true representation of real world facts. If it is not then conclusions drawn from it will be incorrect.

    Data should be complete, consistent, have integrity, and relevant for a specific use.

    For example in marketing, a company uses names and contact information to promote their goods and services. The data needs to be correct and updated for it to be useful. Assume a customer has changed his address and phone number, and these were not updated. It will be difficult for the company to conduct business with him.
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