The new product that Bomak Corp. launched was much inferior to its competitors. To compensate for that, the board asked their PR manager, Dorothy, to come up with a campaign that exaggerates the quality of the product many fold. While Dorothy had done similar assignments in the past, this time she was reluctant to do so. What could be the reason for Dorothy's reluctance this time? Her loyalty Her philosophy Her values Her discomfort level

Question

Jayson Scott

Business

23 November, 03:10

The new product that Bomak Corp. launched was much inferior to its competitors. To compensate for that, the board asked their PR manager, Dorothy, to come up with a campaign that exaggerates the quality of the product many fold. While Dorothy had done similar assignments in the past, this time she was reluctant to do so. What could be the reason for Dorothy's reluctance this time? Her loyalty Her philosophy Her values Her discomfort level

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Ezekiel Bird · Answer 1

Her discomfort level

Explanation:

Values refer to an individual's set of ideas and beliefs which determine and influence ones behavior. Values are inherited and define behavior at the personal level as they differ from person to person.

Ethics refer to moral guidelines which are commonly and socially accepted and which define how an individual should behave morally in a particular situation.

In the given case, Dorothy, the PR manager had previously too participated in campaigns which were aimed at exaggerating the quality of the product. As is evident, exaggeration in itself is false and misleading activity.

Yet, the PR manager carried out such activities before. But in the current scenario she found herself reluctant to do the same. This uneasiness could be attributable to her discomfort level i. e she no longer feels comfortable with the idea of carrying out a campaign aimed at an exaggerated display.