Your new sales manager, who previously worked for Boston Consulting Group, directs each sales rep to "toss out the dogs," "exploit the stars," and "milk the cows." Translate this into everyday English: What is the sales manager asking the sales reps to do?

Question

Karli Beasley

Business

3 June, 08:00

Your new sales manager, who previously worked for Boston Consulting Group, directs each sales rep to "toss out the dogs," "exploit the stars," and "milk the cows." Translate this into everyday English: What is the sales manager asking the sales reps to do?

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Maximo Davis · Answer 1

toss out the dogs:

As per the boston consulting Group Dog is the product that have small portion of the market share and does not have any growth in the market but they give positive cash flows. investment money in these products is useless the decision that should be made whether to withdraw from the market or enjoy cash flows for further more time. in this situation the manager is directing the representatives to divest the investment from Dog product.

exploit the stars:

Stars are the products that have large market share and high growth in the market management has to make more investment in these products to make more competitive position in the market and be the market leader. Star products are the future cash cows, manager is directing his team to to exploit more means invest more in star products.

milk the cows

Cash Cows are the products that have huge market share in the market and the product is market leading and it has reached at maturity phase its life cycle, there is no further growth in the market. milk the cows means cash generated from the cash cows should be reinvested to star products in order to strengthen their position in the market.