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23 January, 05:36

The model that assumes media effects are indirect and mediated by opinion leaders is called:

A. selective processes

B. cultivation theory

C. multistep flow model

D. social learning theory

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  1. 23 January, 05:43
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    The correct answer is C. multistep flow model.

    Explanation:

    The two-step theory is a theory of communication that seeks to explain how information is transmitted through the media and how the public reacts to it.

    The main idea that this theory raises is the interrelation that the public has with the so-called opinion leaders, proposing an indirect system of communication and transmission of information, which contrasts radically with the theories that were available until the moment of understanding the interaction public-media
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