A company selling food product has received a number of complaints about its packaging After researching the complaints, the company switched packaging and sales increased significantly. In marketing research terms, this type of change is best understood as ...

Question

Kaitlin Nielsen

Business

13 December, 01:30

A company selling food product has received a number of complaints about its packaging After researching the complaints, the company switched packaging and sales increased significantly. In marketing research terms, this type of change is best understood as ...

+3

Answers (1)

Know the Answer?

Marissa Adkins · Answer 1

Unplanned change

Explanation:

Unplanned change is one of the changes that occur in an organization. The other being planned change. As the name suggests, unplanned change arises from unforeseen events or developments in the business environment. They are the changes necessitated by unexpected occurrences.

The company in reference had not planned on switching its packaging. The change was a result of customer complaints, which can be described as an unforeseen development. Switching packages happened though it was not planned. It is, therefore, an unplanned change.