A baking company name branded its new cake product "Nutty Cakes." The name became popular, but a competitor was able to call their cakes "Nutty Cakes" too. When the original baking company began losing customers it discovered the other competitors' cake name was the same. It could not demand the competitor stop using their branded name because they initially forgot to take which step in the new brand name development process?
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Home » Business » A baking company name branded its new cake product "Nutty Cakes." The name became popular, but a competitor was able to call their cakes "Nutty Cakes" too.