A comprehensive evaluation of the group of businesses a company has diversified into involves: a. evaluating the attractiveness of industries the company has diversified into and the competitive strength of each of its business units. b. evaluating the strategic fits and resource fits among the various sister businesses. c. ranking the performance prospects of the businesses from best to worst and determining what the corporate parent's priorities should be in allocating resources to its various businesses. d. using the results of the prior analytical steps as a basis for crafting new strategic moves to improve the company's overall performance.
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