Carly is watching television and notices that she has seen the same commercial four times during the same program. she wonders why a company would pay for so many identical advertisements, so it seems she is unfamiliar with the

Question

Fernando Crane

Business

16 October, 10:50

Carly is watching television and notices that she has seen the same commercial four times during the same program. she wonders why a company would pay for so many identical advertisements, so it seems she is unfamiliar with the

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Answers (1)

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Justice Archer · Answer 1

She is unfamiliar with the "mere exposure effect."

Explanation:

When an individual hear or see something many times, he/she develops a preference for that thing merely, the reason is that an individual is so much familiar with that, this phenomenon is known as mere-exposure effect. Sometimes we also develop that effect when we watch any tv program so many times that we develop much familiarity with that program.