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18 April, 06:30

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign's optimization score is 40%. What does this score indicate?

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  1. 18 April, 06:54
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    These are the options for the question:

    The campaign could be improved by 60% if the listed recommendations are followed. The campaign is 60% less optimal than other company campaigns. The campaign is running 40% over budget. The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.

    And this is the correct answer:

    The campaign could be improved by 60% if the listed recommendations are followed.

    Explanation:

    If the optimization score of the firm's Google Search Ads campaign is 40%, it simply means that it can be improved by 60% in order to reach the full potential of the programme.

    It does not mean that the campaign is 60% less optimal than others because the score only measures the firm's own campaign.

    And it does not have any direct connection with the campaign's budget or keywords.
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Home » Business » An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign's optimization score is 40%. What does this score indicate?
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