McDonald's is an excellent example of a firm that simultaneously employs both a product-differentiation and a cost-leadership strategy since its product differentiation based on cleanliness, consistency, and fun in its fast food outlets allowed the company to become the market share leader in the industry and to reduce its costs. True / False.
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Home » Business » McDonald's is an excellent example of a firm that simultaneously employs both a product-differentiation and a cost-leadership strategy since its product differentiation based on cleanliness, consistency, and fun in its fast food outlets allowed the