Logistics is most closely related to which element of the marketing mix?

Question

Landen

Business

15 September, 06:43

Logistics is most closely related to which element of the marketing mix?

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Answers (1)

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Nash · Answer 1

Answer: place mix

Explanation: The process of moving products from the producer to the intended user is referred to as place in the marketing mix. That is, how your product is purchased and where it is purchased. This transfer could be through a mix of manufacturers, wholesalers and retailers

Logistics is the management, from one place to another, of transport or information. Logistics involves a lot of things such as transport, stock, packaging, materials, and sometimes safety.

Hence from the above we can conclude that logistics is the element of place mix.