After using market research to identify the target audience for his advertising campaign, jorge will next use this information to assess the potential effectiveness of his ad campaign and buy advertising time.

When using market research to classify the target audience for his advertising campaign, Jorge will next use this data to set explicit and measurable objectives for the campaign. Precise measurable goals are significant both in directing campaign strategy and in evaluating outcomes. In addition, all advertising messages are aimed to notify, encourage or remind customers.