While shopping in a local supermarket, Jolene Partin came upon an aisle display of cookies and had to have some-immediately. By the time she got to the checkout counter with the rest of her selections, all the cookies were gone. In this case, the cookies were:

Question

Terry Blackburn

Business

20 September, 17:22

While shopping in a local supermarket, Jolene Partin came upon an aisle display of cookies and had to have some-immediately. By the time she got to the checkout counter with the rest of her selections, all the cookies were gone. In this case, the cookies were:

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Answers (1)

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Danna · Answer 1

an impulse product

Explanation:

When we talk about impulse products we are referring to products that people generally buy on impulse reactions. Generally in a supermarket the aisle just before the cash register is full of candy, chocolates, or other impulse products. Generally impulse products are not expensive so people usually don't think a lot about whether they will buy them or not, they just do it.