FireFighters is a company that manufactures smoke detectors. It runs a newspaper advertisement that reminds people of the need to have a smoke detector on every floor of their house. In the advertisement, the company also asks people to think about this the next time they're in the smoke detector section of a hardware store. According to the information provided here, this is an example of

a. direct response advertising.

b. private label advertising.

c. primary demand stimulation.

d. selective demand stimulation.

Question

Yasmin Morrow

Business

26 January, 02:41

FireFighters is a company that manufactures smoke detectors. It runs a newspaper advertisement that reminds people of the need to have a smoke detector on every floor of their house. In the advertisement, the company also asks people to think about this the next time they're in the smoke detector section of a hardware store. According to the information provided here, this is an example of

a. direct response advertising.

b. private label advertising.

c. primary demand stimulation.

d. selective demand stimulation.

+2

Answers (1)

Know the Answer?

Hamza Bradford · Answer 1

c. primary demand stimulation

Explanation:

Primary demand stimulation entails educating the customers about the benefits of an entire product category as opposed to a particular brand.

In this instance, FireFighters is not promoting its product over the products of its competitors but is educating the public on the importance of smoke detectors as a whole. This is primary demand stimulation.