If a company wants a customer to have a higher motivation to learn more about their products, they should do what?

The answer is the company should create customer involvement.

This means that the company should implement a type of marketing management known as customer involvement management, where the customers are involved from the product development processes to the product delivery to the customers' hands.

This might involve asking them about the products they want to create, which might in turn cause the company to need to provide a high-level of customization in terms of the product that they are selling to the customer in order to satisfy them.