The stage of new product development in which potential customers are presented with a written or oral description of the product to determine their initial attitudes and buying intentions is called

Question

Jaylin Thornton

Business

30 July, 02:29

The stage of new product development in which potential customers are presented with a written or oral description of the product to determine their initial attitudes and buying intentions is called

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Answers (1)

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Amir Gross · Answer 1

concept testing

Explanation:

The stage of new product development in which potential customers are presented with a written or oral description of the product to determine their initial attitudes and buying intentions is called concept testing.

Because:

The product developer needs to ask a group of people for their opinion about a new product or advertisement before offical lauching the their product in other to minimise failure rate