Ask Question
10 March, 00:50

Luccia's is a restaurant based in illinois that exclusively sells italian food. luccia's sells the rights to its recipes to a british firm, clover trading, which then opens an outlet in london under the luccia's brand name. which kind of channel arrangement does luccia's most likely have wit

+5
Answers (1)
  1. 10 March, 01:19
    0
    A contractual vertical marketing system.

    Explanation:

    A contractual vertical marketing system occurs when separate production and distribution companies use coordinated strategies established through a contract to achieve strategic and economic benefits together.

    Retail, wholesale and franchises are the models that most use the contractual vertical marketing system. The greatest benefits added to this system are economies of scale and increased marketing reach.
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “Luccia's is a restaurant based in illinois that exclusively sells italian food. luccia's sells the rights to its recipes to a british firm, ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers