One characteristic of direct marketing that distinguishes it from other tactics is that it:

a. emphasizes developing a customer database.

b. relies on audience segmentation.

c. depends on consumer response for its success.

d. has a lower cost per contact.

Question

Jerry Mccall

Business

5 September, 03:19

One characteristic of direct marketing that distinguishes it from other tactics is that it:

a. emphasizes developing a customer database.

b. relies on audience segmentation.

c. depends on consumer response for its success.

d. has a lower cost per contact.

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Answers (1)

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Alena Wood · Answer 1

One characteristic of direct marketing that distinguishes it from other tactics is that it has an emphasis on developing a customer database. This is a type of marketing that uses databases to keep track of both customers and potential customers in order to create personalized communications and promote products and services for marketing purposes.

One characteristic of direct marketing that distinguishes it from other tactics is that it:a. emphasizes developing a customer database.b. relies on audience segmentation.c. depends on consumer response for its success.d. has a lower cost per contact.

One characteristic of direct marketing that distinguishes it from other tactics is that it:

a. emphasizes developing a customer database.

b. relies on audience segmentation.

c. depends on consumer response for its success.

d. has a lower cost per contact.