Swedish company Asko, which prides itself on manufacturing and marketing some of the best-built and most expensive appliances in the world, would probably use which competition-oriented pricing approach?

Question

Payton Higgins

Business

11 April, 13:30

Swedish company Asko, which prides itself on manufacturing and marketing some of the best-built and most expensive appliances in the world, would probably use which competition-oriented pricing approach?

+1

Answers (1)

Know the Answer?

Nataly Lin · Answer 1

The correct answer is: above-market pricing.

Explanation:

Above-market pricing refers to a technique of setting the price of a product based on the qualities of the product. The companies portrait their goods as better than competitors due to several reasons promoted in their advertisements. The differential advantage - unique feature - is what is sold to consumers actually and what makes harder for rivals to keep their businesses at the same level.