Which of the following is true of brand equity? Multiple Choice It is a tangible asset that adds value to a service. It allows the seller to use undifferentiated marketing. It enables the seller to hide product successes from its competition. It is goodwill that results from a favorable impression. It allows the seller to stop all promotional activities and redirect its funds to other areas of operation.?
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Home » Business » Which of the following is true of brand equity? Multiple Choice It is a tangible asset that adds value to a service. It allows the seller to use undifferentiated marketing. It enables the seller to hide product successes from its competition.