Sloan is a believer of the carrot-and-stick approach to behavior modification. As a leader, he reprimands his workforce and makes negative statements when his employees don't behave in a desired manner. He recently cut 20 percent of his marketing manager's salary for poor performance. Which form of reinforcement does Sloan use?
a. Positive reinforcement
b. Negative reinforcement
c. Punishment
d. Extinction
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