A cell phone company offers a sweepstakes at a local street fair. Participants register for the sweepstakes by completing a card with their name, email address, and phone number, which the company can use to contact them. In turn, each participant receives a small dispenser with hand sanitizer and the chance to win one year of free service. The sweepstakes is an example of which of the core aspects of marketing?

Question

Mathew Shelton

Business

8 November, 14:00

A cell phone company offers a sweepstakes at a local street fair. Participants register for the sweepstakes by completing a card with their name, email address, and phone number, which the company can use to contact them. In turn, each participant receives a small dispenser with hand sanitizer and the chance to win one year of free service. The sweepstakes is an example of which of the core aspects of marketing?

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Answers (1)

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Callum Dickerson · Answer 1

Promotion

Explanation:

Promotion is a marketing tool or function that aims at communicating the various aspects of a product, thereby, generating interest in them to purchase the product.

Sweepstakes are a type of marketing promotional tool adopted by organizations. Customers are asked to register their names in some contest that promises prizes for winners. A lucky draw is carried out to identify the winner at the end of the contest. This may or may or require the customer to purchase the organization's product.