Paul owns a small retail store. His store sells local products from farmers and small food and beverage businesses in his store. He has a number of strategic partnerships with different players in the industry and believes his business has the ability to become highly successful. Those customers who have bought from him have become loyal customers and frequently visit the store. The problem is most people do not seem to realize the store exists. He decides to write a marketing plan that will outline the marketing activities he needs to take to spread awareness of his company and attract consumers to his business. Paul is at the stage of his marketing plan where he needs to gather information about his firm's situation with respect to the market. A major part of this is his assessment of target markets. Which section is he about to write? a. environmental analysisb. marketing objectivesc. marketing strategiesd. swot analysise. executive summary

Question

Silva

Business

17 January, 10:09

Paul owns a small retail store. His store sells local products from farmers and small food and beverage businesses in his store. He has a number of strategic partnerships with different players in the industry and believes his business has the ability to become highly successful. Those customers who have bought from him have become loyal customers and frequently visit the store. The problem is most people do not seem to realize the store exists. He decides to write a marketing plan that will outline the marketing activities he needs to take to spread awareness of his company and attract consumers to his business. Paul is at the stage of his marketing plan where he needs to gather information about his firm's situation with respect to the market. A major part of this is his assessment of target markets. Which section is he about to write? a. environmental analysisb. marketing objectivesc. marketing strategiesd. swot analysise. executive summary

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Answers (1)

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Kelly Bartlett · Answer 1

Paul's major part of assessment is of the target markets. So, he is about to write а bout:

A. Environmental analysis

Explanation:

In the question given:

Paul is an owner of a retailer store and mostly sells all the local products which are being supplied by the farmers and also some small food items and beverages businesses are being done in his store.

He carries a personality and believes in himself that he can become very much successful and so he had built many partnerships with different players in the industry.

He keeps a nice behavior with his customers and so they frequently visit his store for buying the products and become his loyal customers.

The problem which he is facing with his business is that there are many people who do not realize their is a store which exists so to spread awareness and to attract them towards his company he thought of a plan which is to write a marketing plan that will outline his marketing activities he will require to take down to enhance and attract the customers.

So, he is at a stage where he is gathering informations about the situation of the firm with respect to the market.

So, Paul's major part of assessment is of the target markets. So, he is about to write а bout:

A. Environmental analysis