A brand licensing agreement provides: Group of answer choices

a. The contractual right to broker a brand.

b. The contractual right to use another firm's brand in a stipulated way.

c. A limited right to issue a new brand. Trade secrets.

d. None of these answers is correct.

Question

Reynaldo Kane

Business

10 August, 09:36

A brand licensing agreement provides: Group of answer choices

a. The contractual right to broker a brand.

b. The contractual right to use another firm's brand in a stipulated way.

c. A limited right to issue a new brand. Trade secrets.

d. None of these answers is correct.

+3

Answers (1)

Know the Answer?

Alan Atkins · Answer 1

The correct answer is letter "B": The contractual right to use another firm's brand in a stipulated way.

Explanation:

Brand licensing refers to an agreement between a licensee and a company by which access to property rights is provided under certain parameters stipulated in a contract. The region of operations, time of the license, and exclusivity of using the brand are specified. In exchange, the licensor receives a fee, royalty, for granting access to its property.

A brand licensing agreement provides: Group of answer choicesa. The contractual right to broker a brand.b. The contractual right to use another firm's brand in a stipulated way.c. A limited right to issue a new brand. Trade secrets.d. None of these answers is correct.

A brand licensing agreement provides: Group of answer choices

a. The contractual right to broker a brand.

b. The contractual right to use another firm's brand in a stipulated way.

c. A limited right to issue a new brand. Trade secrets.

d. None of these answers is correct.