Campbell's Soup is considering launching a new gumbo product and is testing different recipes with consumers before full commercialization. What type of research is Campbell's using to determine which soup consumers will like the best?

Applied marketing research

Explanation:

Applied marketing research is the application of basic research in order to directly find solutions to specific commercial problems or to solve problems that are of many firms' interests. In the example given Campbell is trying to determine the soup consumers will prefer before the product goes out.

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