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30 November, 06:01

Slate is a daily magazine on the Web. Its business activities can be described by a number of variables. What is the level of measurement for each of the following variables? A. The number of hits on their website on Saturday between 8:00 am and 9:00 am = (Ratio or Nominal) B. The Departments, such as food and drink, politics, foreign policy, sports, etc. = (Ratio or Nominal) C. The number of weekly hits on the Sam's Club ad. = (Ratio or Nominal) D. The number of years each employee has been employed with Slate. = (Ratio or Nominal)

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  1. 30 November, 06:13
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    A. The number of hits on their website on Saturday between 8:00 am and 9:00 am - Ratio.

    B. The Departments, such as food and drink, politics, foreign policy, sports - Nominal.

    C. The number of weekly hits on the Sam's Club ad.

    This variable is quantitative in nature and thus its level of measurement is Ratio.

    D. The number of years each employee has been employed with Slate.

    It could be 0, 1, 2, or more years

    This variable is thus quantitative in nature and thus its level of measurement is Ratio.

    Explanation:

    Data can be categorized as belonging to one of the following four levels of measurement;

    nominal

    ordinal

    interval

    ratio

    The nominal scales are used for categorical variables which have no any quantitative value. For example, a person can be categorized as being male or female; young or old.

    On the other had, the Ratio scale is tell us about the order, the magnitude and most importantly this scale has an absolute zero. The ratio scale unlike the nominal one is basically for quantitative data.

    With these information we can now deduce the level of measurement for each of the variables.

    A. The number of hits on their website on Saturday between 8:00 am and 9:00 am

    This variable is quantitative in nature and thus its level of measurement is Ratio.

    B. The Departments, such as food and drink, politics, foreign policy, sports;

    This variable is categorical in nature and thus its level of measurement is Nominal.

    C. The number of weekly hits on the Sam's Club ad.

    This variable is quantitative in nature and thus its level of measurement is Ratio.

    D. The number of years each employee has been employed with Slate.

    It could be 0, 1, 2, or more years

    This variable is thus quantitative in nature and thus its level of measurement is Ratio.
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