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8 April, 08:02

Which of the following is a characteristic of the growth stage of the product life cycle? a. advertising emphasis switches to primary demand b. a growing proportion of initial purchasers to repeat purchasers c. addition of new or modified product features d. profit margins increase as sales increase e. there are a limited number of retail outlets for greater quality control

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  1. 8 April, 08:07
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    Answer: Option (a) is correct.

    Explanation: From the given option the following is a characteristics of growth stage of product life cycle: advertising emphasis switches to primary demand.

    The growth stage of a product life cycle is a phase where the product's sales start escalating expeditiously. This rise in sales also attracts more competitors that enter the market. Thereby every competitor would want to increase their profit and they will further incline towards advertising. Thus advertising emphasis switches to primary demand.
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