In the advertising industry, terms such as new advertising, orchestration, and seamless communication were used to describe the concept of Group of answer choices positioning. integration. channel conflict. relationship marketing. diffusion.

The correct answer is letter "B": integration.

Explanation:

Advertising integration refers to bundling all mediums of communication possible business can use to promote its goods or services. This strategy reinforces the firm market position by repeating its advertising message constantly creating consistency and reducing the stress of having to create a different marketing approach for each advertising channel.