A large chain amusement park sells tickets at its main gate for guests who are visiting the park for just that one day. The park also sells seasonal passes that can only be used on weekdays. What market segmentation is being implemented by the amusement park?

Question

Lucille Blanchard

Business

21 December, 19:13

A large chain amusement park sells tickets at its main gate for guests who are visiting the park for just that one day. The park also sells seasonal passes that can only be used on weekdays. What market segmentation is being implemented by the amusement park?

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Answers (1)

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Alena Wood · Answer 1

The correct answer is behavioral segmentation ...

Explanation:

A behavioral segmentation refers to the division of potential consumers into groups depending on their own variables such as tastes, knowledge, attitudes, etc. In the example it is noted that the guests receive a different treatment because surely their preference is for a few days; On the other hand, the rest of the people are available to attend more days than the guests.