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20 March, 07:43

The retail marketing strategy includes all of the elements of the traditional marketing mix (product, price, place, and promotion). In delivering the best retail experience through the right place, two additional Ps come into play. What are those two additional Ps

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  1. 20 March, 07:47
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    The two additional Ps are Presentation and Personnel

    Explanation:

    The marketing mix refers to the Ps of marketing, and how they can be combined and manipulation by a producer in order to ensure that he/she achieves the maximum profit possible.

    The four Ps of Marketing include:

    Product Price Place Promotion

    The two additional Ps Include:

    Personnel Presentation

    These Marketing mix can be combined to deliver the best retail experience.
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