Harry's Co. recently implemented an activity-based costing system. As a result of the ABC allocations, the cost of one of the company's products was determined to be above its current selling price. Due to competition, the company is unable to raise the price of this product. Which of the following options is most reasonable, assuming Harry's Co. employs a target pricing strategy? A. Raise prices under the assumption that the company's competitors will follow suit. B. Return to the old allocation method, which produces a lower amount of estimated cost. "C. Use less expensive materials to make the product. Target advertising to high-income customers.

Question

Jaylynn Ho

Business

4 September, 11:43

Harry's Co. recently implemented an activity-based costing system. As a result of the ABC allocations, the cost of one of the company's products was determined to be above its current selling price. Due to competition, the company is unable to raise the price of this product. Which of the following options is most reasonable, assuming Harry's Co. employs a target pricing strategy? A. Raise prices under the assumption that the company's competitors will follow suit. B. Return to the old allocation method, which produces a lower amount of estimated cost. "C. Use less expensive materials to make the product. Target advertising to high-income customers.

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Answers (1)

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Rory Glover · Answer 1

C. Return to the old allocation method, which produces a lower amount of estimated cost.

Explanation:

Base on the scenario been described in the question, after Harry's co implemented an activity base costing system, this is as a result of the ABC allocations, the cost of one of the company's products was determined to be above its current selling price, also, they can not increase price due to the competition it will better for them to return to the old allocation method, which produces a lower amount of estimated cost. That will be the best thing to do