Which one of the following communication efforts would be considered advertising?

a. A public service announcement urging motorcycle riders to wear helmets

b. A musician on a radio talk show plugging his concert tour

c. A politician going door-to-door urging people to vote for him

d. A television message from the National Milk Council urging everyone to drink milk

Question

Mills

Business

13 February, 23:56

Which one of the following communication efforts would be considered advertising?

a. A public service announcement urging motorcycle riders to wear helmets

b. A musician on a radio talk show plugging his concert tour

c. A politician going door-to-door urging people to vote for him

d. A television message from the National Milk Council urging everyone to drink milk

+3

Answers (1)

Know the Answer?

Keith Church · Answer 1

The correct answer to this question is D) When on a television, National milk council is giving a message to the public, to drink milk, that would be called advertising.

Explanation:

Advertisement can be defined as a form of communication, where the main objective is to try influencing the behavior of target consumers. Here a product or service is being brought in to the attention of target consumers, so that consumers can be urged to buy that product or service. A producer develops a message here and places that message to the consumer (in this question through TV done by national milk council), with the intention of persuading the consumers to buy that product or service.