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6 January, 03:27

Which of the following is an example of a market segment?

a. A group of retailers selling the same products

b. A group of individuals with different product requirements

c. A group of individuals who are diabetic

d. A group of companies manufacturing different products

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Answers (1)
  1. 6 January, 03:37
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    Answer: The answer is "b. A group of individuals with different product requirements".

    Explanation: The definition of a market segment refers to a homogeneous and large group of consumers that can be recognized within a market, who have similar desires, buying habits, and who will react similarly to the power of marketing.
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Home » Business » Which of the following is an example of a market segment? a. A group of retailers selling the same products b. A group of individuals with different product requirements c. A group of individuals who are diabetic d.
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