Which of the following statements is true when it comes to taking a business online?

A Stick to what you are doing and don't make changes

B The same content works across online and offline platforms

C Use analytics to make informed decisions

D Use analytics to track your customers across the internet

Answer: Use analytics to make informed decisions.

Explanation:

Analytics are accurate records taken by organizations which are carefully analysed and used for decision making.

When taking a business online, consumer purchase behavior can be taken record of, properly analysed and then used to make decisions on improvement in the business.