When establishing prices, it's important for a manager to understand that "good value" is not the same as?

Question

Mason Goodman

Business

4 September, 03:34

When establishing prices, it's important for a manager to understand that "good value" is not the same as?

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Yael Medina · Answer 1

When establishing prices, it's important for a manager to understand that "good value" is not the same as low price. Customer value-based pricing it percept the buyers of what a product is worth as the key to pricing. Firms use captive-product pricing make up for the cheap prices of their main products.