SparkClean is a company that specializes in producing cleaning products for automobiles. In order to promote its products, SparkClean sends a complimentary sample of its products to auto enthusiasts. Which form of marketing is SparkClean involved in?

Direct mail marketing

Explanation:

This is a form of marketing technique in which an organization sends out letters, postcards, samples and other form of promotional materials to target market which may compose of past customers, present customers and potential customers needing the products or services they are offering. Seeing that SparkleClean sends complimentary samples to auto enthusiasts, they are using the direct mail marketing technique. There are a lot of promotional materials that can be used in scenarios like this. Apart from letters and postcards, brochures, catalogs, bulletin and so on can be used.

direct mail marketing

Explanation:

SparkClean is using direct mail marketing since it is sending a free sample to auto enthusiasts. Generally direct mail marketing involves sending catalogs, brochures, newsletters or small sample products like this case. Before it was very common to receive catalogs by mail. I remembered we always got JC Penny's catalog and my mother ordered our clothes and shoes. It was a problem with the shoes because she would always order large shoes just in case.

Now most direct mail marketing efforts have been replaced by emails and catalogs by websites.