Hilton Hotels has diversified its lodging brands by adding Curio Collection, Tapestry Collection, and Canopy by Hilton, properties that offer stylish, distinctive decors and personalized services that appeal to young professionals seeking distinctive lodging alternatives. Managers can enhance the differentiation of these new brands based on all of these value drivers except

A. pursuing continuous quality improvement.

B. striving for innovation and technological advances.

C. striving to create superior product features, design, and performance.

D. seeking out low-quality inputs.

E. increasing the intensity of marketing, brand building, and sales activities.

Question

Kelton Barber

Business

25 March, 17:57

Hilton Hotels has diversified its lodging brands by adding Curio Collection, Tapestry Collection, and Canopy by Hilton, properties that offer stylish, distinctive decors and personalized services that appeal to young professionals seeking distinctive lodging alternatives. Managers can enhance the differentiation of these new brands based on all of these value drivers except

A. pursuing continuous quality improvement.

B. striving for innovation and technological advances.

C. striving to create superior product features, design, and performance.

D. seeking out low-quality inputs.

E. increasing the intensity of marketing, brand building, and sales activities.

+4

Answers (1)

Know the Answer?

Reuben Holmes · Answer 1

The correct answer is D

Explanation:

Diversified is the term which is described as diverse or the varied. The hotels wants to have the different or varied brands so that the properties offer the personalized services, stylish and distinctive decors, which attract the professionals seeking the different alternatives.

So, in order to enhance the differentiation of the brands, the hotel should seek out or reach out the inputs which are of low quality.