Will, a salesperson at a superstore, mistakenly provides wrong information to a customer about the location of a specific brand of dishwashing liquid. The customer, as a result, wastes time searching for the product. This is an example of brand cannibalization.

Question

Shea Melton

Business

9 June, 13:20

Will, a salesperson at a superstore, mistakenly provides wrong information to a customer about the location of a specific brand of dishwashing liquid. The customer, as a result, wastes time searching for the product. This is an example of brand cannibalization.

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Answers (1)

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Adrian Franco · Answer 1

The answer would be FALSE

Explanation:

Brand cannibalization Is is a process of creating different sub-brands so that the parent brand can grow its customer base by targeting large numbers of customers.