Ralph Lauren has numerous ways to distribute its famous shirts to customers. Ralph Lauren has its own Polo stores throughout the U. S. and a Ralph Lauren website where customers can design and purchase their own shirts. In addition, Ralph Lauren sells its shirts through various retail stores such as Bloomingdales and Nordstrom. What type of channel is being used to sell Polo shirts through Nordstrom?

Question

Judd

Business

22 December, 21:00

Ralph Lauren has numerous ways to distribute its famous shirts to customers. Ralph Lauren has its own Polo stores throughout the U. S. and a Ralph Lauren website where customers can design and purchase their own shirts. In addition, Ralph Lauren sells its shirts through various retail stores such as Bloomingdales and Nordstrom. What type of channel is being used to sell Polo shirts through Nordstrom?

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Answers (1)

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Cecelia Griffith · Answer 1

The correct answer is letter "A": indirect.

Explanation:

An indirect distribution or sales channel uses intermediaries who have stored the products a company manufactures so they are offered to final consumers. In such a way, manufacturers work with retailers, wholesalers, and smaller stores being in charge of the sale of the goods.

Manufacturers provide their products to stores they trust can represent the firm as if they would be offering the products directly. Producers reduce costs bu engaging in this type of distribution channel.