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10 August, 19:26

Suppose the market price is $5. There are three consumers in the market. The consumer who purchases the first unit of output is willing to pay $12; the consumer purchasing the second unit of output is willing to pay $8; and the consumer buying the third unit of output is willing to pay $7. Total consumer surplus across these three consumers is

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  1. 10 August, 19:53
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    Total consumer surplus is $12

    Explanation:

    Consumer surplus can be defined as the difference between what the consumer is willing to pay for a particular product and its market price.

    Given:

    Market price of product is $5

    Consumer's willingness to pay for 1st unit = $12

    Consumer surplus of first customer = 12-5 = $7

    Consumer's willingness to pay for 2nd unit = $8

    Consumer surplus of second customer = 8-5 = $3

    Consumer's willingness to pay for 3rd unit = $7

    Consumer surplus of first customer = 7-5 = $2

    Total consumer surplus = 7+3+2

    = $12
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