b. to shorten the development process of a product and reduce costs.
c. to evaluate a new-product idea before any prototype has been created
d. to determine the reactions of potential customers in a market situation.
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Home » Business » The objective of test marketing is a. to implement simultaneous product development. b. to shorten the development process of a product and reduce costs. c. to evaluate a new-product idea before any prototype has been created d.