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30 June, 15:24

The objective of test marketing is

a. to implement simultaneous product development.

b. to shorten the development process of a product and reduce costs.

c. to evaluate a new-product idea before any prototype has been created

d. to determine the reactions of potential customers in a market situation.

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Answers (1)
  1. 30 June, 15:34
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    The objective of test marketing is to determine the reactions of potential customers in a market situation.

    Businesses will often do test marketing before launching a product to see how potential customers will react if it were real. If they do a test with a test market and the product is a flop, it could show that in a real situation the products wouldn't sell.
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Home » Business » The objective of test marketing is a. to implement simultaneous product development. b. to shorten the development process of a product and reduce costs. c. to evaluate a new-product idea before any prototype has been created d.
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