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22 November, 16:20

When marketers consider the defection rate of a market segment, what behavior are they calculating?

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  1. 22 November, 16:48
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    Defection rate, or costumer defection rate is one of the major factors due to which a company can hit rock bottom. The costumer defection rate can be defined as the rate at which the existing costumers of a certain company leave a brand, to switch over a competitor, or stop using that certain type of product all together. If the marketers are considering the defection rate of a market segment, it means that they are considering the rate at which costumers are leaving a brand to join another, or leaving that market all together.
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