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17 January, 08:03

Kenneth, the CEO of Dewberry Inc., is very particular about establishing and maintaining good interpersonal relations with his employees. He also has high standards for personal excellence and works hard to accomplish his goals. According to McClelland, this indicates that Kenneth has a:

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  1. 17 January, 08:18
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    Need for Achievement.

    Explanation:

    David McClelland and his colleagues developed the Needs / Achievement Motivation Theory theory of McClelland.

    The theory suggests that three needs; Need for Power, Success and Affiliation-affect human actions.

    The desire to succeed, to perform in comparison to a set of norms, to strive to achieve greatness is the need for achievement.
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