Globalization of marketing involves developing marketing strategies as though the entire world (or major regions of it) were a single entity. True False

TRUE

Explanation:

Business globalization means designing marketing strategies as if they were a single entity for the whole planet or large parts of it.

In an increasingly interdependent and incorporated global economy, merchandising globalization is a complementary term combining the promotion and sale of goods and services.

It renders stateless, wall-less businesses an essential marketing and cultural tool with the internet.