The founder and former ceo fo jones soda peter van stock claime that sharing the core values of your loyal customer base is just good for buisness. if you wanted to integrate this business philosophy into your own company you would study

Proactive Stance

Explanation:

In business, Proactive Stance means that you take a precautions to handle the events that might occur in the future.

Maintaining loyal customers base and good core values tend to require higher cost for the company. since it has to put more investment in high level customers service or high quality materials.

But, in the long run, this will be beneficial for the company. Loyal customers tend to be the least likely to switch to another product. Not only that, if in the future company made a mistake that damage its reputation, loyal customers tend to be more forgiving. This is why maintaining loyal customers base tend to be considered as a proactive stance.