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22 September, 11:18

When Coca-Cola Co. markets its Classic Coke product worldwide as a standardized product, this represents what type of strategy?

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  1. 22 September, 11:20
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    Answer: Global strategy

    Explanation: Global strategy refers to the strategies a company makes to widen its customer base by entering into the foreign markets. The aim of implementing such strategies is to boost the level of sales and increase the profits of the organisation.

    In the given case, coco cola decided to market its product as standardized to capture the markets of all over the world, thus we can conclude that the strategy used by the company is global strategy.
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