To find out more about the pros and cons of a product, it is often a good idea to study the behavior of the individuals or groups of people using it. Which type of qualitative research method can be employed to achieve this purpose? Focus Group Copy Testing Content Analysis Ethnographic Technique

Question

Amira Martin

Business

14 January, 14:29

To find out more about the pros and cons of a product, it is often a good idea to study the behavior of the individuals or groups of people using it. Which type of qualitative research method can be employed to achieve this purpose? Focus Group Copy Testing Content Analysis Ethnographic Technique

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Answers (1)

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Marisol Miranda · Answer 1

Copy Testing

Explanation:

Copy testing is a market research analysis method that utilizes the consumers' responses, behavior and feedback to determine the effectiveness and relevance of an advertisement.

This method reveals a great deal of information about the pros and cons of a particular product through the analysis and study of individuals or group of users.

It addresses media channels like the internet and social media, television radios and others.