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10 February, 14:24

If your company introduces a product at a temporary high price and intends to lower the price later, you are using what type of pricing strategy?

A.

Penetration pricing

B.

Promotional pricing

C.

Price skimming

D.

Unit pricing

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Answers (1)
  1. 10 February, 14:35
    0
    C. Price skimming

    (From Google)

    Price skimming is a pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management.
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